Spitball Uncaps the Cholula Brand

Spitball was tasked with increasing national awareness of the Cholula Hot Sauce brand. Spitball developed "Uncap Real Flavor," a new brand platform that focused on the unique brand benefits of a flavor-first experience along with the wooden cap brand identifier. An immersive advertising campaign was developed that featured print, digital and social components as well as a food truck sampling program.


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Spitball is a full-service, independent branding and ad agency located in Red Bank, New Jersey.

Our client portfolio is as diverse as the services we provide. Our agency is loaded with skilled professionals with experience across various industries. We enjoy working with brands who respect creativity and demand results from their marketing. Ground breaking creative ideas are what we live for – commercials, websites, advertisements, social and online video are just a few ways we deliver them. We promise you’ll get greater results and have more fun doing it - what more can you ask for?