Atalanta is one of the largest importers of international products in the United States and wanted to stand out among the piles of cheese found in typical grocer aisles.
Led and funded by the Italian Consortium to help educate American consumers on the benefits and usage occasions, Spitball orchestrated a program that would make even DaVinci cry with pride. We created a custom kit, modeled to look like a cheese wheel. We halved and hinged it with the bottom serving as the food-friendly sample vessel and the top housing a motion-sensor video screen that would play educational shorts. A work of art we must say.
We put on our Coppola and Scorsese caps to create a series of videos to help bring viewers into the kitchen and discover new ways to use Parmigiano Reggiano. Unlike other stale and expected cooking video approaches, Spitball looked to make the series feel authentic and unique. Careful lighting, shot aesthetic and incorporating children cooking into the visual storytelling helped the campaign win numerous awards.
