For Life's Milestones

Spitball took a people-first approach to selling a product, interviewing longstanding customers to craft a heartwarming story (based on true events) to air on local TV, and connecting Leonardo Jewelers with the surrounding community on a deeper, more personal level. Following the timeline of a couple’s quirky love story, Spitball made the bold move to feature not just the shiny new pieces adorning the shelves at Leonardo Jeweler’s showrooms, but to pull from the company’s longstanding history since first opening in 1964. This wove sentiment into luxury, reflecting Leonardo Jeweler’s compassionate service that transforms their family of customers into an extension of their own journey, while setting them apart from other luxury brands, and placing their stamp on memories that withstand the test of time.

The For Life’s Milestones campaign was expanded through several photoshoots, building a library of images to be used across various outlets like print and social media. Challenged with bridging the gap between jewelry-first and lifestyle photography, Spitball selected local models and locations within the area that feel quintessential to the community, adding an extra layer of authenticity to high-quality, striking photography.

As fellow New Jersey natives, Spitball harnessed the power of locality with strategic billboard placements throughout the surrounding areas, tapping into current times to feature relevant milestones for every occasion. Whether that was gift giving during the holidays or engagements in the springtime, these media placements served to remind the greater community that Leonardo Jewelers is with you through all of Life’s Milestones.