Hospital Ad Campaign

The Statesire Cancer Center at CentraState offered world-class procedures performed by leaders in medicine but few in the tri-state region viewed them as an institution that could deliver results comparable to neighboring behemoth Sloan Kettering. Spitball made a house call and developed a robust campaign that highlighted the various procedures perfected by their talented staff to better inform area patients and family about the level of care the hospitable provided.

A hallmark of Spitball is the depths we go to learn as much as possible about our clients’ business. We went molecularly deep this time. Spitball interviewed surgeons, nurse practitioners, patients, radiologists, front desk personnel and billing departments. We observed tumor boards, reviewed patient satisfaction surveys, examined the competitive landscape and sat in patient consults.