ARTMS

QIS Product Campaign

"Expand Your Reach"

ARTMS is revolutionizing nuclear medicine through innovative technology that exponentially increases the production of the world’s most-used medical isotopes. The QUANTM Irradiation System supercharges isotope producers and healthcare institutions in their fight to diagnose, prevent, and soon even treat diseases.

Using audience research as our north star, Spitball connected benefits, not features, to audience messaging. With the potential to solve systemic problems in the radiopharmaceutical supply chain, the real impact on patients waiting for diagnostics is astounding. We created a campaign that doesn’t just rely on numbers or technology, but appeals to the inner hero within every member of the medical community in an inspiring way.

Spitball introduced ARTMS to the world with an ethereal sci-fi brand aesthetic that captures the astronomical shift that ARTMS is bringing to the universe of nuclear medicine. When ARTMS became part of the global and innovative brand Telix, we helped them start their most exciting chapter yet with a dynamic animated video that shows how ARTMS’ unique technology and process is helping the entire medical community expand their reach.

Broadening the Brand's Horizons

Reaching a highly niche audience within the nuclear medicine community takes more than pulling a few Kantar and MRI reports. We interviewed key personas in the field to unearth publications that they not only interacted with, but more importantly trusted most. Armed with these insights we built a plan centered around reaching them in Nuclear Medicine publications with the most credibility and reach.

Our plan was layered, first driving brand consideration through targeted ads on these industry pubs to reach our decision maker audience. The power of hyper targeting resulted in impressive month-over-month CTRs, but also a highly engaged audience that had above average Time on Site metrics. Programmatic retargeting of video units on broader platform sites reinforced brand storytelling which led to significant view-through-rates.

The targeted media plan exceeded plan goals, and helped drive leads and sales for the business.

STRATOSPHERIC RESULTS

ARTMS has doubled our install base since we started working with Spitball and we are forecasting doubling again in 2022.

As a small company transitioning from the research to commercial space, we needed partner that was willing to understand our business, challenge us and provide guidance on how to best approach our branding strategy. Spitball has done all of these things for ARTMS and has delivered on time, on budget and is a joy to work with on a daily basis.
DOUG GENTILCORE - Chief Commercial Officer