A Commercial for our Community
Spitball took a people-first approach to selling a product, interviewing longstanding customers to craft a heartwarming story (based on true events) to air on local TV, and connecting Leonardo Jewelers with the surrounding community on a deeper, more personal level. Following the timeline of a couple’s quirky love story, Spitball made the bold move to feature not just the shiny new pieces adorning the shelves at Leonardo Jeweler’s showrooms, but to pull from the company’s longstanding history since first opening in 1964. This wove sentiment into luxury, reflecting Leonardo Jeweler’s compassionate service that transforms their family of customers into an extension of their own journey, while setting them apart from other luxury brands, and placing their stamp on memories that withstand the test of time.