Castle Foods is a leader in spices and herbs from Kalustyan Corporation. They responsibly source their spices without compromising safety and quality.
Spitball created a clean logo design that is simple but highly versatile in allowing for the product to shine. Strong typography with a minimal linear treatment was accentuated with a inset outlined box which maintains a classic look to mirror the spices which are not over-processed.
Custom illustrated spices paired with a clean and classic typographic mark were crafted for a various of the Castle spices. The accumulation of creative brand elements allows the brand’s long heritage to come through an elevated aesthetic.
The graphic style and elements were extracted for a consistent look and treatment across the website and materials.
