Tangarie Alternative Power Website Redesign
Tangarie Alternative Power manufacturers GUS, a vertical axis wind turbine. Due to GUS's unique product design, GUS has many applications for residential, small business, corporate, municipal and government uses.
Tangarie tasked Spitball with creating an entire brand strategy and identity to market their product to the various audiences while maintaining consistency and relevancy. The website redesign project faced many challenges including explaining the benefits of wind energy, communicating the difference between GUS and standard propeller wind turbines as well as demonstrating a product that is always in motion. The center point of the website was a new brand message that not only spoke to the product but more importantly the mission of the company and the reason for clean energy. Spitball's website strategy was to layer information and interactive components to make the website educational and engaging to build a memorable relationship with the website visitor.
Key Project Links:
Interactive Flash Development