PORTFOLIO // BRANDING // AMERICAN OIL

American Oil Package

American Oil Brand Design
Eatontown, New Jersey

American Oil is mid-market player in the industrial motor oil space. Spitball has worked with American Oil in building their entire brand identity including logo, package design, marketing materials and website. The focus of the brand design was to leverage the patriotic name without overusing cliche graphics. The resulting package design has strong branding while imagery in the marketing materials focuses on iconic imagery of great American landscapes.

Industry:
Industrial

 


Straw
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