BRAND DEVELOPMENT
LOGO & WEBSITE

Tangarie Alternative Power manufacturers GALE, a vertical axis wind turbine. Due to GALE's unique product design, it has many applications for residential, small business, corporate, municipal and government uses.

Tangarie tasked Spitball with creating an entire brand strategy and identity to market their product to the various audiences while maintaining consistency and relevancy. The center point of the website was a new brand message that not only spoke to the product but more importantly the mission of the company and the reason for clean energy. Spitball's website strategy was to layer information and interactive components to make the website educational and engaging to build a memorable relationship with the website visitor.

On top of wind energy and product information, Spitball designed custom interactive content that visually demonstrated the benefits of GUS. A 3D product demo highlights key features, an interactive house that shows how wind energy can power your house and a product configuration wizard called GUStomization allows users to choose colors and patterns.