Schlesinger - National Advertising Campaign
Schlesinger Associates is a leader in market research through their advanced qualitative and quantitative data collection. They tasked Spitball to help reaffirm their brand position and increase awareness of both qual and quant offerings. After an extensive concept process, the ad campaign launched with a series of messages that speak to the complex nature of market research juxtaposed with a light-hearted visual to balance the fun and serious brand personality. Hand-drawn type and illustrations created a very organic, human feel while still insuring the brand message come through in the advertising.