Print & Digital Design
IEEE - Annual Report
IEEE - which stands for the Institute of Electrical and Electronics Engineers - is the world's largest professional organization dedicated to advancing technological innovation and excellence for the benefit of humanity. IEEE was looking to forge a relationship with a new design agency to create an innovative annual report to better reflect the brand promise and the great work its members and volunteers do around the world.
In the second year of designing the annual report, Spitball conceived a concept that bridged IEEE's rich history with today's advancements in technology. Thomas Edison and the lightbulb are important aspects of IEEE's heritage which was the root of the visual concept - bringing together today's newest lightbulb and robotics to represent the constant evolution of technology for the advancement of humanity. A full printed version of the annual report was designed alongside an abridged digital version.
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