iCIMS - NJ Recruitment Advertising Campaign
iCIMS, a leading software technology company in New Jersey, wanted to build the infrastructure for continued growth and sought to hire the best talent in the Garden State. What better place to come for creative and strategic services than a state leading agency, Spitball Advertising. iCIMS, a long-standing partner of the agency, looked for a fun and whimsical platform of visuals and messaging to drive home a Silicon Valley level of technology leadership while embodying the employee friendly culture. Spitball, who previously create the company tagline of "Hire Expectations" and developed the now synonymous brand's bird character, Ike, developed a series of engaging imagery that creatively portrayed the benefits of working at iCIMS.