Product Launch

TIGI - Catwalk Sales Kit

TIGI, a Unilever line of professional hair care products, developed an extension for their Catwalk product and needed to insure the their sales force was armed with the right information to communicate the product benefits. Spitball created a custom kit that allowed the sales team to bring the product to meetings in a rugged carrying case. The sleek design reinforced the brand style guidelines and provided a convenient way to showcase the 7 individual products.

Spitball cast and directed a complex photo shoot with a professional stylist to illustrate the step-by-step techniques used to execute runway-ready looks. These high-end images were the foundation of a Spitball designed usage brochure that broke down the intimidation barrier and motivated professional stylists to create their own inspirations.